Harness is the missing link— one that connects your everyday spending with what you believe in, so that it can be a true representation of who you are and the world you want to live in.
Creative Director
I led the development of Harness’s brand from day zero, defining the brand vision and identity across three distinct verticals: Nonprofits (SMB), Financial Institutions (mid-market), and Enterprise.
I developed brand positioning, messaging architecture, pricing narratives, product value propositions, and a complete visual identity system. This work established Harness as a credible B2B2C fintech platform and equipped the company with the strategic foundation and marketing infrastructure needed for growth. The comprehensive brand book was the culmination of this work—a tool that aligned the entire organization around clear brand values and enabled the team to scale.
Harness isn’t just a fintech product—it’s a marketing engine for partners who lack the resources to do it themselves. By unifying all three verticals under one brand, we could demonstrate legitimacy to Financial Institutions (look at our proven nonprofit impact) while showing Nonprofits we could connect them to institutional partnerships. The rebrand wasn’t cosmetic—it was about repositioning Harness from a transactional platform to a strategic partner that helps clients market their values and impact.
Financial Institutions
Harness overlays seamlessly on top of existing cards, analyzing cardholder data to help financial institutions better understand their members and offer richer, more personalized experiences. Through custom card-linked loyalty programs, we give members compelling reasons to consistently add funds to their accounts—transforming everyday purchases into opportunities to support causes they care about most.
Nonprofits
Harness builds deeper, more connected relationships between nonprofits and their donors. Through simple-to-use tools, charities can boost revenue and encourage supporters to give in everyday ways (like round-up donations). In partnership with Harness's experts, nonprofits can strategize, optimize, and develop fundraising roadmaps—freeing up bandwidth to focus on the impact that matters most.
Building an In-House Creative Agency:
The CXCS Model
Our partners don’t want a platform - they want outcomes. Nonprofits need donors engaged. Financial institutions need members activated. Both need marketing expertise they lack in-house.
I built and led CXCS (Customer Experience Creative Studio), an internal creative agency serving both sides of Harness’s B2B2C platform. The team delivered marketing services to nonprofits and financial institutions, proving that both verticals shared the same pain point: lack of in-house marketing expertise. By building scalable systems and a versatile creative team, CXCS became a competitive differentiator and revenue driver across both business lines.
AI Integration
Delivering monthly campaigns, weekly social content, and lifecycle emails to multiple partners with a lean team required strategic integration of AI tools. We used Midjourney to accelerate concept development and visual exploration, Runway to create video content without extensive production resources, Claude to support campaign strategy and messaging development, and Canva's AI features to streamline asset production while maintaining quality standards. This approach wasn't about replacing creative thinking—it was about removing bottlenecks so our team could focus on strategy and craft while delivering at the speed our partners needed.