The Dropshop by Afterpay offers shoppers access to limited-edition merchandise and offers exclusively through the Afterpay app.
In partnership with Hypebeast, Afterpay collaborates with brands, independent designers, and artists to create bespoke pieces that we feature.
The final drop leverages the NBA’s cultural influence and its role as a nexus of sport and style.
RUDE x Afterpay
Product collaboration with Afterpay’s Brand Team (me) and RHUDE
Campaign Elements
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Hypebeast will spotlight the brand’s lead design and creative talent through a process-style, docu-inspired video that uncovers the journey behind the collaborative collection, while positioning Afterpay as a tool for democratizing style and sport
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Ahead of the release, a teaser social video and editorial will announce the partnership, share key details, and drive action with clear CTAs on when and how to purchase.
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The collection will be showcased through a high impact look book, brought to life as both a premium editorial and a social-first video.
